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ECONIS (ZBW)
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1
Accountants' attitudes toward advertising : a longitudinal study
Clow, Kenneth E.
;
Stevens, Robert E.
;
McConkey, C. William
- In:
The journal of services marketing
23
(
2009
)
2
,
pp. 125-132
Persistent link: https://www.econbiz.de/10009525766
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2
An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.
;
Freeman, Gordon L.
;
Loudon, David L.
; …
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
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3
Consumer behavior : concepts and applications
Loudon, David L.
;
Della Bitta, Albert J.
-
1984
-
2. ed
Persistent link: https://www.econbiz.de/10000054974
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4
Differences in business law professors and other business professors' criteria for textbook adoptions : a pilot study
Stevens, Robert E.
;
Clow, Kenneth E.
;
Mawer, William T.
; …
- In:
Journal of business and economic perspectives
34
(
2008
)
2
,
pp. 122-134
Persistent link: https://www.econbiz.de/10003865830
Saved in:
5
An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10011584756
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