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Chapter 1: Rivalry In and Out of Sport -- Chapter 2: The Games We Play -- Chapter 3: They Said What? -- Chapter 4: Are …This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport with areas outside … of sport, such as consumer brands, political discourse, and product/service preferences. It examines how out …
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"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and...
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"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing...
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