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The economics of gender and the household in developing countries
Seebens, Holger - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003785405
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Women, consumption and paradox
Malefyt, Timothy de Waal (ed.); McCabe, Maryann (ed.) - 2020
Persistent link: https://www.econbiz.de/10013182234
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Women, consumption and paradox
Malefyt, Timothy de Waal (ed.); McCabe, Maryann (ed.) - 2020
"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and...
Persistent link: https://www.econbiz.de/10012215821
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Gender, culture, and consumer behavior
Otnes, Cele (ed.); Zayer, Linda Tuncay (ed.) - 2012
"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing...
Persistent link: https://www.econbiz.de/10009538724
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Nachhaltigkeit und Gender : neue Perspektiven für die Gestaltung und Nutzung von Produkten
Weller, Ines - 2004
Persistent link: https://www.econbiz.de/10002204444
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Gendering theory in marketing and consumer research
Arsel, Zeynep (ed.); Eräranta, Kirsi (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011587022
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Consuming modernity : gendered behaviour and consumerism before the baby boom
Warsh, Cheryl Lynn Krasnick (ed.); Malleck, Dan (ed.) - 2013
"In times of war, political strife, and economic recession, governments often call upon their citizens to get out and shop, reasoning that consumerism will save an ailing economy and restore public confidence in the health of the country at large. During the interwar period, mass culture took a...
Persistent link: https://www.econbiz.de/10011617844
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Gender, culture, and consumer behavior
Otnes, Cele (ed.) - 2012
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications...
Persistent link: https://www.econbiz.de/10011676541
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Digital marketing communication from the perspective of individual consumers : a cross-country comparison
Bartosik-Purgat, Małgorzata - In: Entrepreneurial business and economics review : EBER 7 (2019) 3, pp. 205-220
Objective: The main objective of this article is to identify social media (SM) usage in communication between … researched countries influence the range of using them in marketing communication? Three research techniques were used in the … for marketing communication in foreign markets. The results showed the way of using social media by consumers and that is …
Persistent link: https://www.econbiz.de/10012515788
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The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)
Escobar Rios, Andrea - In: Central European business review : CEBR 5 (2016) 2, pp. 17-36
Persistent link: https://www.econbiz.de/10011668055