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Nonverbale Marktkommunikation
Weinberg, Peter - 1986
Persistent link: https://www.econbiz.de/10009701316
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How content acquisition method affects word of mouth
Chen, Zoey; Berger, Jonah - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
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The unexpected benefits and underlying motivations for communicating COVID-19 contagion risks when rejecting in-person social invitations
Schlager, T.; Wilson, A.; Whillans, Ashley V. - 2020
Persistent link: https://www.econbiz.de/10012263472
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Genuine small talk in hospitality services encounter
Saragih, Harriman Samuel - 2024
Persistent link: https://www.econbiz.de/10015077380
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Empowered involvement and word of mouth : an agenda for academic inquiry
Oetting, Martin; Jacob, Frank - 2007
Persistent link: https://www.econbiz.de/10013433060
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Urgently yours : temporal communication norms and psychological distance
Kaju, Alex; Maglio, Sam J. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 665-672
Persistent link: https://www.econbiz.de/10011937369
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bild kommunikation
Kroeber-Riel, Werner - 1993
Persistent link: https://www.econbiz.de/10013165792
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Ist Werbewirkung soziologisch erklärbar? : Werbewirkungsforschung heute
Rode, Friedrich A. - 1994
Persistent link: https://www.econbiz.de/10000542163
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Social acceptance and word of mouth : how the motive to belong leads to divergent WOM with strangers and friends
Chen, Zoey - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 613-632
Persistent link: https://www.econbiz.de/10011755395
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Backhanded compliments : how negative comparisons undermine flattery
Sezer, Ovul; Brooks, Alison Wood; Norton, Michael I. - 2018
Persistent link: https://www.econbiz.de/10011931204