Bildkommunikation : Imagerystrategien für die Werbung
von Werner Kroeber-Riel
| Alternative title: | The new science of imagination |
|---|---|
| Year of publication: |
1993
|
| Authors: | Kroeber-Riel, Werner |
| Publisher: |
München : Vahlen |
| Subject: | Werbepsychologie | Psychology of advertising | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Bildwerbung | Imageryforschung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] |
| Extent: | XIII, 361 S. zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Konferenzschrift ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Nebent.: The new science of imagination Literaturverz. S. 341 - 357 |
| ISBN: | 3-8006-1702-1 |
| Classification: | Marketing ; Kommunikationsprozesse |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013165792