' evaluations in a developing country such as Chile. In particular, we examine in an exploratory way the role the parent brand may …

diffusion of internet banking has been witnessed in many countries worldwide. The United Arab Emirates (UAE) recently is one of … the most significant economies in its region and in the global arena. Internet banking has been utilized for many years in … UAE, and the number of internet banking adopters in UAE has increased steadily. The main focus of this paper was to …

Luxury brands and the Internet communication media seem to be inconsistent at first sight. On the one hand, luxury … brands have to maintain the control of their elitism and their image; on the other hand, Internet is defined as a mass media … review, the purpose of this article is to analyze how luxury brands can manage scarcity and the use of Internet. To answer …

The use of the Internet as a shopping channel is becoming very important in the world of business. Marketers are … offered to current ones. Consumers are discovering the Internet's possibilities and are starting to shop outside the physical … world.From a theoretical approach, this paper presents a critical review of the Internet as a shopping channel by comparing …

This article evaluates the quality of Internet banking services in France, and shows quality differences that result … in order to better meet customer expectations. Cet article évalue la qualité des services d'Internet Banking en France …