Similarities and Differences in Antecedents of Store Brand and National Brand Promotion Attitudes : Evidence from Chile
Year of publication: |
2015
|
---|---|
Authors: | Manzur, Enrique |
Other Persons: | Farías, Pablo (contributor) ; Olavarrieta, Sergio (contributor) ; Hidalgo, Pedro (contributor) ; Uribe, Rodrigo (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Chile | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (25 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Business Research, Vol. 64, No. 3, 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 5, 2015 erstellt |
Classification: | M00 - Business Administration and Business Economics; Marketing; Accounting. General ; M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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