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Youth consumers: Growing pains
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Consumer behaviour
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Vandermerwe, Sandra
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Business horizons
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Developing strategies for competitive advantage
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Financial Times handbook of management
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Capturing lifetime customer value : beyond CRM to customer stretch
Vandermerwe, Sandra
- In:
Financial Times handbook of management
,
(pp. 431-443)
.
2001
Persistent link: https://www.econbiz.de/10002988402
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Becoming a customer "owning" corporation
Vandermerwe, Sandra
- In:
Developing strategies for competitive advantage
,
(pp. 39-62)
.
1999
Persistent link: https://www.econbiz.de/10001648538
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GRAMPIES: a new breed of consumers comes of age
VanDerMerwe, Sandra
- In:
Business horizons
30
(
1987
)
6
,
pp. 14-19
Persistent link: https://www.econbiz.de/10001060228
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Global Marketing and Advertising
Vandermerwe, Sandra
- In:
International Marketing Review
15
(
1998
)
3
,
pp. 234-235
Persistent link: https://www.econbiz.de/10014828021
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