Global Marketing and Advertising
Year of publication: |
1998
|
---|---|
Authors: | Vandermerwe, Sandra |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 15.1998, 3, p. 234-235
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Communications | Consumer behaviour | Globalization | International marketing | Marketing | National cultures |
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