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Understanding the acceptance of mobile health services : a comparison and integration of alternative models
Sun, Yongqiang; Wang, Nan; Guo, Xitong; Peng, Zeyu - In: Journal of electronic commerce research : JECR 14 (2013) 2, pp. 183-200
Persistent link: https://www.econbiz.de/10009787456
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Examining the relationships between e-WOM, consumer ethnocentrism and brand equity
Sun, Yang; Gonzalez-Jimenez, Hector; Wang, Shenghui - In: Journal of business research : JBR 130 (2021), pp. 564-573
Persistent link: https://www.econbiz.de/10012544873
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Case based models of the relationship between consumer resistance to innovation and customer churn
Sun, Yang - In: Journal of retailing and consumer services 61 (2021), pp. 1-6
Persistent link: https://www.econbiz.de/10012581887
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Beyond anger : a neutralization perspective of customer revenge
Yang, Chaofan; Sun, Yongqiang; Shen, Xiao-Liang - In: Journal of business research : JBR 146 (2022), pp. 363-374
Persistent link: https://www.econbiz.de/10013271411
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What influences the purchase intentions of sustainable luxury among millennials in the UK?
Sun, Yan; Wang, Rachel; Cattaneo, Eleonora; Mlodkowska, … - In: Strategic change 31 (2022) 3, pp. 323-336
Persistent link: https://www.econbiz.de/10013275777
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Person-environment fit, commitment, and customer contribution in online brand community : a nonlinear model
Shen, Xiao-Liang; Li, Yang-Jun; Sun, Yongqiang; Zhou, Yujie - In: Journal of business research : JBR 85 (2018), pp. 117-126
Persistent link: https://www.econbiz.de/10011815383
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Understanding the role of technology attractiveness in promoting social commerce engagement : moderating effect of personal interest
Shen, Xiao-Liang; Li, Yang-Jun; Sun, Yongqiang; Chen, … - In: Information & management : the internat. journal of … 56 (2019) 2, pp. 294-305
Persistent link: https://www.econbiz.de/10011997664
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Experience, satisfaction and loyalty in the context of online music festivals in China
Wang, Rachel; Codina, Rosa; Sun, Yan; Ding, Xiaoyu - In: International journal of event and festival management 15 (2024) 2, pp. 228-248
Persistent link: https://www.econbiz.de/10014535996
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Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? : categorisation and empirical examination
Sun, Yan; Wang, Rachel; Cao, Dongmei; Lee, Rouyi - In: Journal of fashion marketing and management 26 (2022) 4, pp. 603-621
Persistent link: https://www.econbiz.de/10013384571
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What is the glamor of black-and-white? : the effect of color design on evaluations of luxury brand ads
Wang, Yu; Wang, Tao; Mu, Wenlong; Sun, Yifan - In: Journal of consumer behaviour 21 (2022) 5, pp. 973-986
Persistent link: https://www.econbiz.de/10013413090