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Sun, Yongqiang
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1
Understanding the acceptance of mobile health services : a comparison and integration of alternative models
Sun, Yongqiang
;
Wang, Nan
;
Guo, Xitong
;
Peng, Zeyu
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
2
,
pp. 183-200
Persistent link: https://www.econbiz.de/10009787456
Saved in:
2
Examining the relationships between e-WOM, consumer ethnocentrism and brand equity
Sun, Yang
;
Gonzalez-Jimenez, Hector
;
Wang, Shenghui
- In:
Journal of business research : JBR
130
(
2021
),
pp. 564-573
Persistent link: https://www.econbiz.de/10012544873
Saved in:
3
Case based models of the relationship between consumer resistance to innovation and customer churn
Sun, Yang
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-6
Persistent link: https://www.econbiz.de/10012581887
Saved in:
4
Beyond anger : a neutralization perspective of customer revenge
Yang, Chaofan
;
Sun, Yongqiang
;
Shen, Xiao-Liang
- In:
Journal of business research : JBR
146
(
2022
),
pp. 363-374
Persistent link: https://www.econbiz.de/10013271411
Saved in:
5
What influences the purchase intentions of sustainable luxury among millennials in the UK?
Sun, Yan
;
Wang, Rachel
;
Cattaneo, Eleonora
;
Mlodkowska, …
- In:
Strategic change
31
(
2022
)
3
,
pp. 323-336
Persistent link: https://www.econbiz.de/10013275777
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6
Person-environment fit, commitment, and customer contribution in online brand community : a nonlinear model
Shen, Xiao-Liang
;
Li, Yang-Jun
;
Sun, Yongqiang
;
Zhou, Yujie
- In:
Journal of business research : JBR
85
(
2018
),
pp. 117-126
Persistent link: https://www.econbiz.de/10011815383
Saved in:
7
Understanding the role of technology attractiveness in promoting social commerce engagement : moderating effect of personal interest
Shen, Xiao-Liang
;
Li, Yang-Jun
;
Sun, Yongqiang
;
Chen, …
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 294-305
Persistent link: https://www.econbiz.de/10011997664
Saved in:
8
Experience, satisfaction and loyalty in the context of online music festivals in China
Wang, Rachel
;
Codina, Rosa
;
Sun, Yan
;
Ding, Xiaoyu
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 228-248
Persistent link: https://www.econbiz.de/10014535996
Saved in:
9
Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? : categorisation and empirical examination
Sun, Yan
;
Wang, Rachel
;
Cao, Dongmei
;
Lee, Rouyi
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 603-621
Persistent link: https://www.econbiz.de/10013384571
Saved in:
10
What is the glamor of black-and-white? : the effect of color design on evaluations of luxury brand ads
Wang, Yu
;
Wang, Tao
;
Mu, Wenlong
;
Sun, Yifan
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 973-986
Persistent link: https://www.econbiz.de/10013413090
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