Describes the problems that major brand suppliers face in the context of the growing attractiveness of private brands to the retailer and the consumer. Discusses the factors contributing to this growth. Describes the roles that private brands perform for the retailer. Offers model for the...

Reports on an investigation of the buying behaviour of air freight forwarders and tests the validity of one particular model of buying behaviour. The dominant buyclass in freight forwarding is seen to be a modified rebuy and the model is seen to be appropriate. The significance of service rather...

The article focuses upon the concept of self‐service within the service sector. The nature and growth, as well as the present and potential use of self‐service are analysed and explored. Starting with the service industry, several common classification and evaluation schemes are reviewed....

The role of the consumer′s perception of product quality within the traditional economic utility model is examined. It is argued that by holding marginal utility to be equal among buyers, price reference will be defined specific to the buyer′s marginal utility of money. Price is...

Critically examines the status and plausibility of an interpretative account of consumer behaviour derived from operant psychology (behaviour analysis). It is argued that a model of purchase and consumption cannot be founded on an unreconstructed operant behaviourism. However, if modifications...