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Reducing household water consumption : a social marketing approach
Lowe, Ben; Lynch, David; Lowe, Julian F. - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 378-408
Persistent link: https://www.econbiz.de/10010512563
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Behavioral aspects of pricing
Lowe, Ben; Lowe, Julian F.; Lynch, David - In: Innovation in pricing : contemporary theories and best …, (pp. 357-375). 2013
Persistent link: https://www.econbiz.de/10009628009
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Behavioral aspects of pricing
Lowe, Ben; Lowe, Julian F.; Lynch, David - In: Innovation in pricing : contemporary theories and best …, (pp. 349-369). 2018
Persistent link: https://www.econbiz.de/10011713361