Reducing household water consumption : a social marketing approach
Ben Lowe; David Lynch; Julian Lowe
| Year of publication: |
2015
|
|---|---|
| Authors: | Lowe, Ben ; Lynch, David ; Lowe, Julian F. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 3/4, p. 378-408
|
| Subject: | theory of planned behaviour | social marketing | sustainable consumption/marketing | water consumption | behavioural change | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour | Privater Haushalt | Household | Wasserversorgung | Water supply | Wasser | Water | Konsum | Consumption | Verbrauchereinstellung | Consumer attitudes | Nachhaltige Entwicklung | Sustainable development | Umweltbewusstsein | Environmental consciousness |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010512563