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This paper looks at the under-researched area of assessing organisational green performance and its drivers from the consumer’s point of view. Drawing on the green literature, a model is advanced in which certain environmental attitudes held by consumers drive or restrain the performance...
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When we talk about the consumption of a food, we must take into account its importance for a balanced human diet, its production capacity, consumer preferences for that food and, last but not least, retail prices. Taking into account the current challenges regarding the provision of food for the...
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The present study aims to identify the demographic variables that influence rural customers' decision-making rules in …-making rules used by rural people. The study concludes that consumers' decision-making rules are influenced by rural consumer … assists marketers in designing strategies that take into consideration the needs and demands of rural residents. Further …
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