Cervellon, Marie‐Cécile; Wernerfelt, Anne‐Sophie - In: Journal of Fashion Marketing and Management: An … 16 (2012) 2, pp. 176-192
Purpose – The purpose of this paper is to investigate the knowledge content on green fashion and the expectations regarding the sustainable supply chain held by consumers and shared within online communities. In sustainable and eco‐sectors, the supply chain is of outmost concern for...