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Factors influencing consumer use of a sport-branded app : the technology acceptance model integrating app quality and perceived enjoyment
Won, Doyeon; Chiu, Weisheng; Byun, Hyun - In: Asia Pacific journal of marketing and logistics 35 (2023) 5, pp. 1112-1133
Persistent link: https://www.econbiz.de/10014285970
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How is mobile user behavior different? : a hidden Markov model of cross-mobile application usage dynamics
Wu, Shaohui; Tan, Yong; Chen, Yubo; Liang, Yitian - In: Information systems research : ISR 33 (2022) 3, pp. 1002-1022
Persistent link: https://www.econbiz.de/10013373596
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Privacy tradeoffs in smartphone applications
Savage, Scott J.; Waldman, Donald M. - In: Economics letters 137 (2015), pp. 171-175
Persistent link: https://www.econbiz.de/10011436392
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Wenn der Versicherer mitreist : die Barrieren des digitalen Handels über mobile Endgeräte und Wege zur Steigerung der Konsumentenakzeptanz
Heinze, Jörg; Thomann, Matthias - In: Marktplätze im Umbruch : digitale Strategien für …, (pp. 149-160). 2015
Persistent link: https://www.econbiz.de/10011441136
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Factors of continually using branded mobile apps : the central role of app engagement
Wu, Linwan - In: International journal of internet marketing and … 9 (2015) 4, pp. 303-320
Persistent link: https://www.econbiz.de/10011497487
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The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions
Alnawas, Ibrahim; Aburub, Faisal - In: Journal of retailing and consumer services 31 (2016), pp. 313-322
Persistent link: https://www.econbiz.de/10011528732
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Consumer acceptance of internet banking : application of unified theory of acceptance and use of technology
Fandy Boy Haking; Chee Hou Chin; Azan Shah Ambo Abdul Raoff - In: Handbook of research on leveraging consumer psychology …, (pp. 42-56). 2017
Persistent link: https://www.econbiz.de/10011528812
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Combining user contexts and user opinions for restaurant recommendation in mobile environment
Liu, Qihua; Gan, Xiaohong - In: Journal of electronic commerce in organizations : the … 14 (2016) 1, pp. 45-63
Persistent link: https://www.econbiz.de/10011529144
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The mediating role of popularity rank on the relationship between advertising and in-app purchase sales in mobile application market
Oh, Yun Kyung; Min, Jihong - In: The journal of applied business research 31 (2015) 4, pp. 1311-1322
Persistent link: https://www.econbiz.de/10011350583
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The effects of adopting and using a brand's mobile application on customers' subsequent purchase behavior
Kim, Su Jung; Wang, Rebecca Jen-Hui; Malthouse, Edward C. - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 28-41
Persistent link: https://www.econbiz.de/10011373132