The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions
Ibrahim Alnawas, Faisal Aburub
| Year of publication: |
July 2016
|
|---|---|
| Authors: | Alnawas, Ibrahim ; Aburub, Faisal |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 31.2016, p. 313-322
|
| Subject: | Usage and gratification approach | Experiential engagement | Mobile apps | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Kundenzufriedenheit | Customer satisfaction | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Markenimage | Brand image | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.04.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011528732