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The neurophysiological mechanisms underlying brand personality consumer attraction : EEG and GSR evidence
Xu, Zhiwei; Zhang, Miao; Zhang, Pengfei; Luo, Jiawen; … - In: Journal of retailing and consumer services 73 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014303132
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Dynamic decisions between sellers and consumers in online second-hand trading platforms : evidence from C2C transactions
Gu, Wei; Luo, Jing; Yu, Xiaoru; Zhang, Wenqing; Li, Baixun - In: Transportation research / E : an international journal 177 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014419358
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How color affects the effectiveness of taste - versus health-focused restaurant advertising messages
Wang, Bin; Liu, Qing; Kandampully, Jay; Bujisic, Milos - In: Journal of advertising 49 (2020) 5, pp. 557-574
Persistent link: https://www.econbiz.de/10012424338
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Increase hedonic products purchase intention through livestreaming : the mediating effects of mental imagery quality and customer trust
Wang, Bin; Xie, Fengyuan; Kandampully, Jay; Wang, Jin - In: Journal of retailing and consumer services 69 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013401654
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Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values
Yuan, Chunlin; Zhang, Chenlei; Wang, Shuman - In: Journal of retailing and consumer services 65 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013169569
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Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang; Zhuang, Guijun; Yang, Zhilin; Zhang, Yang - In: Journal of business-to-business marketing 24 (2017) 2, pp. 139-160
Persistent link: https://www.econbiz.de/10011735914
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The role of national culture values and trust in online sharing hospitality platform acceptance
Zhang, Cong; Srite, Mark - In: Journal of global information management 29 (2021) 3, pp. 103-130
Persistent link: https://www.econbiz.de/10012508171
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Signaling quality with return insurance : theory and empirical evidence
Zhang, Chong; Yu, Man; Chen, Jian - In: Management science : journal of the Institute for … 68 (2022) 8, pp. 5847-5867
Persistent link: https://www.econbiz.de/10013371126
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Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang; Zhang, Zhe; Zhang, Chun; Hu, Zuohao - In: International marketing review 40 (2023) 1, pp. 49-79
Persistent link: https://www.econbiz.de/10014227450