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Industrial marketing management : the international journal for industrial and high-tech firms
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Unternehmen im Wandel - Change Management : mit 11 Tabellen
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Building commiment in buyer-seller relationships : a tie strength perspective
Stanko, Michael A.
;
Bonner, Joseph M.
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1094-1103
Persistent link: https://www.econbiz.de/10003555954
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Corporate identity and international branding strategies
Walker, Orville C.
- In:
Unternehmen im Wandel - Change Management : mit 11 Tabellen
,
(pp. 239-259)
.
1998
Persistent link: https://www.econbiz.de/10001323094
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