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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
17
Satisfaction
9
Zufriedenheit
9
Brand
7
Markenartikel
7
Brand image
6
Markenimage
6
USA
6
United States
6
Brand management
5
Markenführung
5
Lebensqualität
4
Perception
4
Personality psychology
4
Persönlichkeitspsychologie
4
Quality of life
4
Time
4
Wahrnehmung
4
Zeit
4
Advertising effects
3
Charity
3
Consumer goods
3
Culture
3
Experiment
3
Fundraising
3
Japan
3
Konsumgüter
3
Kultur
3
Marketing theory
3
Marketingtheorie
3
Nonprofit organization
3
Nonprofit-Organisation
3
Spain
3
Spanien
3
Werbewirkung
3
Wohltätigkeit
3
Advertising planning
2
Behaviour
2
Comparison
2
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Free
7
Undetermined
1
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Book / Working Paper
9
Article
8
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Arbeitspapier
9
Working Paper
9
Graue Literatur
8
Non-commercial literature
8
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
3
Book section
3
Reprint
3
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Language
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English
17
Author
All
Aaker, Jennifer
17
Mogilner, Cassie
8
Brasel, S. Adam
3
Fournier, Susan
3
Benet-Martínez, Verónica
2
Etkin, Jordan
2
Evangelidis, Ioannis
2
Garolera, Jordi
2
Vohs, Kathleen D.
2
Drolet, Aimee L.
1
Garbinsky, Emily N.
1
Griffin, Dale
1
Kamvar, Sepandar
1
Kamvar, Sepandar D.
1
Klesse, Anne-Kathrin
1
Pennington, Ginger L.
1
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Research paper series / Stanford Graduate School of Business
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Brand management ; Vol. 2
2
Working paper series / Center for Responsible Business, University of California
2
Cross-cultural and critical perspectives on brands
1
Journal of marketing research : JMR
1
Rock Center for Corporate Governance at Stanford University working paper series
1
Stanford University Graduate School of Business research paper
1
Working paper / Harvard Business School, Division of Research
1
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ECONIS (ZBW)
17
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1
Pressed for time? : goal conflict shapes how time is perceived, spent, and valued
Etkin, Jordan
;
Evangelidis, Ioannis
;
Aaker, Jennifer
-
2014
Persistent link: https://www.econbiz.de/10011524563
Saved in:
2
Pressed for time? : goal conflict shapes how time is perceived, spent, and valued
Etkin, Jordan
;
Evangelidis, Ioannis
;
Aaker, Jennifer
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 394-406
Persistent link: https://www.econbiz.de/10011292875
Saved in:
3
The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
(
contributor
);
Aaker, Jennifer
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003789007
Saved in:
4
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
5
Non-profits are seen as warm and for-profits as competent : firm stereotypes matter
Aaker, Jennifer
;
Vohs, Kathleen D.
;
Mogilner, Cassie
-
2010
Persistent link: https://www.econbiz.de/10003955410
Saved in:
6
Nonprofits are seen as warm and for‐profits as competent : firm stereotypes matter
Aaker, Jennifer
;
Vohs, Kathleen D.
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 224-237
Persistent link: https://www.econbiz.de/10003997832
Saved in:
7
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
8
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
9
How happiness impacts choice
Mogilner, Cassie
;
Aaker, Jennifer
;
Kamvar, Sepandar
-
2011
Persistent link: https://www.econbiz.de/10009316772
Saved in:
10
How happiness affects choice
Mogilner, Cassie
;
Aaker, Jennifer
;
Kamvar, Sepandar D.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 312-326
Persistent link: https://www.econbiz.de/10010383245
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