How happiness affects choice
Cassie Mogilner; Jennifer Aaker; Sepandar D. Kamvar
| Year of publication: |
2014
|
|---|---|
| Authors: | Mogilner, Cassie ; Aaker, Jennifer ; Kamvar, Sepandar D. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, Suppl., p. 312-326
|
| Subject: | Zufriedenheit | Satisfaction | Konsumentenverhalten | Consumer behaviour | Experiment | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010383245