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~subject:"Consumer behaviour"
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Consumer behaviour
Theorie
52
Theory
52
Konsumentenverhalten
43
Market research
25
Marktforschung
25
Marketing
19
Estimation theory
18
Schätztheorie
18
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16
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16
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12
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11
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11
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9
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9
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9
Advertising effects
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Perception
8
Wahrnehmung
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Cluster analysis
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Clusteranalyse
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Decision
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Marketingmanagement
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29
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English
42
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Wedel, Michel
28
Kamakura, Wagner A.
14
Pieters, Rik
9
Bronnenberg, Bart J.
3
Du, Rex Yuxing
3
Franses, Philip Hans
3
Lans, Ralf van der
3
Paap, Richard
3
Pieters, F. G. M. (Rik)
3
Batra, Rajeev
2
DeSarbo, Wayne S.
2
Liu, Xuan
2
Moon, Sangkil
2
Nierop, Johannes Erjen Maurice van
2
Ozer, Muammer
2
Shi, Savannah Wei
2
Agrawal, Jagdish
1
Aribarg, Anocha
1
Bigné Alcañiz, J. Enrique
1
Bijmolt, Tammo H. A.
1
Bijmolt, Tammo H.A
1
Blair, Edward
1
Cambra-Fierro, Jesús
1
DeSarbo, Wayne
1
Dong, Chen
1
Elsen, Millie
1
Fong, Duncan K. H.
1
Gessner, Guy
1
Grunert, Klaus
1
Huang, Liqiang
1
Kalyanam, Kirthi
1
Kamakura, Wagner
1
Kim, Youngchan
1
Kopyakova, Anna
1
Krijnen, Wim
1
Ledolter, Johannes
1
Leeflang, Peter
1
Lenk, Peter J.
1
Mazzon, Jose A.
1
Mazzon, José Afonso
1
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American Marketing Association
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Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Winter Educators' Conference <1996, Hilton Head Island, SC>
1
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Journal of marketing research : JMR
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Robert H. Smith School Research Paper
3
Conjoint measurement : methods and applications
2
Journal of business research : JBR
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Econometric Institute research papers
1
Fundamentals of marketing research ; Vol. 6
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing
1
Journal of the American Statistical Association : JASA
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing and consumer psychology series
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing theory and applications
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
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1
Measuring contagion in the diffusion of consumer packaged goods
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10008858649
Saved in:
2
A multi-trait multi-method validity test of partworth estimates
Kamakura, Wagner A.
;
Ozer, Muammer
- In:
Conjoint measurement : methods and applications
,
(pp. 145-166)
.
2007
Persistent link: https://www.econbiz.de/10003544618
Saved in:
3
Estimating promotion response when competitive promotions are unobservable
Moon, Sangkil
;
Kamakura, Wagner A.
;
Ledolter, Johannes
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 503-515
Persistent link: https://www.econbiz.de/10003547883
Saved in:
4
Sequential market basket analysis
Kamakura, Wagner A.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 505-516
Persistent link: https://www.econbiz.de/10009579996
Saved in:
5
Socioeconomic status and consumption in an emerging economy
Kamakura, Wagner A.
;
Mazzon, Jose A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10009732720
Saved in:
6
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
7
Estratificação socioeconômica e consumo no Brasil
Kamakura, Wagner A.
;
Mazzon, José Afonso
-
2013
Persistent link: https://www.econbiz.de/10010473684
Saved in:
8
How economic contractions and expansions affect expenditure patterns
Kamakura, Wagner A.
;
Du, Rex Yuxing
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10009581303
Saved in:
9
A multi-trait multi-method validity test of partworth estimates
Kamakura, Wagner
;
Ozer, Muammer
- In:
Conjoint measurement : methods and applications
,
(pp. 225-251)
.
1999
Persistent link: https://www.econbiz.de/10001444709
Saved in:
10
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
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