Measuring contagion in the diffusion of consumer packaged goods
Year of publication: |
2011
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Authors: | Du, Rex Yuxing ; Kamakura, Wagner A. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 1, p. 28-47
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Subject: | Dauerhafte Konsumgüter | Durable goods | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Leistungsbündel | Bundling strategy | Marktforschung | Market research |
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