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Private label branding in China : what do US and Chinese students think?
Lupton, Robert A.
;
Rawlinson, David R.
;
Braunstein, Lori A.
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 104-113
Persistent link: https://www.econbiz.de/10003987425
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