Private label branding in China : what do US and Chinese students think?
Year of publication: |
2010
|
---|---|
Authors: | Lupton, Robert A. ; Rawlinson, David R. ; Braunstein, Lori A. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 2/3, p. 104-113
|
Subject: | Handelsmarke | Store brand | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | USA | United States | China |
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