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Factors affecting Finnish consumers' intention to receive SMS marketing : a conceptual model and an empirical study
Karjaluoto, Heikki; Standing, Craig; Becker, Michael; … - In: International journal of electronic business 6 (2008) 3, pp. 298-318
Persistent link: https://www.econbiz.de/10003771650
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Factors affecting customers' willingness to receive mobile marketing
Leppäniemi, Matti; Karjaluoto, Heikki; Salo, Jari; … - In: Advertising and communication : proceedings 4th …, (pp. 249-253). 2005
Persistent link: https://www.econbiz.de/10003353824
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The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki; Lehto, Heikki; Leppäniemi, Matti - In: Handbook of research on mobile marketing management, (pp. 303-322). 2010
Persistent link: https://www.econbiz.de/10003919381
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Sources of trust and consumers’ participation in permission-based mobile marketing
Karjaluoto, Heikki; Kautonen, Teemu - In: Handbook of research in mobile business : technical, …, (pp. 304-315). 2009
Persistent link: https://www.econbiz.de/10003940532
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Mobile banking, buying and payments
Karjaluoto, Heikki (contributor) - 2010
Persistent link: https://www.econbiz.de/10008823868
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How do brand personality, identification, and relationship length drive loyalty in sports?
Karjaluoto, Heikki; Munnukka, Juha; Salmi, Milja - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 50-71
Persistent link: https://www.econbiz.de/10011421927
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Customer relationship management : the evolving role of customer data
Saarijärvi, Hannu; Karjaluoto, Heikki; Kuusela, Hannu - In: Marketing intelligence & planning 31 (2013) 6, pp. 584-600
Persistent link: https://www.econbiz.de/10010226626
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Consumers' perceptions of mobile banking continuous usage in Finland and South Africa
Shaikh, Aijaz A.; Karjaluoto, Heikki; Chinje, Nathalie … - In: International journal of electronic finance : IJEF 8 (2014/2015) 2/3/4, pp. 149-168
Persistent link: https://www.econbiz.de/10011525301
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The antecedents and outcomes of online consumer brand experience
Konttinen, Joel; Karjaluoto, Heikki; Shaikh, Aijaz. A. - In: Contemporary issues in digital marketing, (pp. 49-60). 2022
Persistent link: https://www.econbiz.de/10012698273
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Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
Tyrväinen, Olli; Karjaluoto, Heikki; Saarijärvi, Hannu - In: Journal of retailing and consumer services 57 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012305392