This research paper investigates the level of product quality based on the dimensions of quality. Customers' priorities when purchasing a two wheeler have been analyzed for different manufacturers using a structured questionnaire. This study uses both an empirical and a fuzzy logic approach to...

The Consumer Expectations Survey (CES) is an important new tool for analysing euro area household economic behaviour and expectations. This new survey covers a range of important topical areas including consumption and income, inflation and gross domestic product (GDP) growth, the labour market,...

The aim of the paper is an examination wheatear the social spillover of consumption behaviours differs for the homophily and heterophily based structure of interactions. As an approximation of agents' behaviours households' expenditures with the reference person attributes were used. The...

The paper uses micro cross-section data from the GfK consumer panel for econometric demand analysis of private households in Germany. Contrary to most research which considered "average" behavior we extend this approach to consumer behavior for different "intensities" of consumption. Our...

Since 1991, India is emerging as a key destination for marketers from across the globe. However, littlework of relevance has been undertaken to understand the Indian Consumers. It is believed that the Indian metropolitan consumers are fairly homogeneous in nature. In this paper, we report the...

Aim/purpose - Web-scraping is a technique used to automatically extract data from websites. After the rise-up of online shopping, it allows the acquisition of information about prices of goods sold by retailers such as supermarkets or internet shops. This study examines the possibility of using...

This research investigates the role of balance and consistency in inter-consumer communication, i.e. word-of-mouth (WOM), through an analysis of consumers' cognitive networks or quot;signed digraphsquot; representing their WOM experiences. Following a preliminary study employing in-depth...

This paper detects pro-girl (age 5-15) bias in intrahousehold allocation of consumption budget in the rural Philippines using Deaton’s “adult goods” method. Based on additional checks (including those for endogeneity), the results appear to be robust. The paper also finds that a larger...

In this study we examine the effect of customers’ participation in a firm’s social media efforts on the intensity of the relationship between the firm and its customers as captured by customers’ visit frequency. We further hypothesize and test for the moderating roles of social media...

This paper studies estimation problem of customer preferences from bundle sales data. Product bundling is a common selling mechanism used in retails. To set profitable bundle selection and prices, the seller needs to learn the distribution of consumers' valuations for individual products from...