The Effect of Customers’ Social Media Participation on Customer Visit Frequency and Profitability : An Empirical Investigation
Year of publication: |
2013
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Authors: | Rishika, Rishika ; Kumar, Ashish ; Janakiraman, Ramkumar ; Bezawada, Ram |
Publisher: |
[S.l.] : SSRN |
Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Rentabilität | Profitability |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Information Systems Research Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 15, 2013 erstellt Volltext nicht verfügbar |
Classification: | C19 - Econometric and Statistical Methods: General. Other ; C49 - Econometric and Statistical Methods: Special Topics. Other ; C99 - Design of Experiments. Other ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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