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~subject:"Consumer behaviour"
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Consumer behaviour
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Journal of business research : JBR
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Psychology & marketing
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Journal of advertising research
10
Journal of marketing communications
8
International journal of hospitality management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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Qualitative Market Research: An International Journal
6
Qualitative market research : an international journal
6
European journal of marketing
5
Journal of promotion management : innovations in planning and applied research
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The journal of consumer marketing
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer research : JCR ; an interdisciplinary journal
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Asia Pacific journal of marketing and logistics
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European Journal of Marketing
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International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
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International review on public and non-profit marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global fashion marketing : JGfM
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Journal of marketing management : MM
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Journal of retailing
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Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Research in consumer behavior
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Sport management review
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ECONIS (ZBW)
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1
A grounded theory of online shopping flow
Mahnke, Rolf
;
Benlian, Alexander
;
Hess, Thomas
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
3
,
pp. 54-89
Persistent link: https://www.econbiz.de/10011434015
Saved in:
2
What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 205-238
Persistent link: https://www.econbiz.de/10012821539
Saved in:
3
Human capital : a key driver of consumer decision-making in online promotion (an application of grounded theory in exploratory research)
Sharma, Ayushi
;
Joshi, Rakesh Mohan
;
Wali, O. P.
- In:
Asia-Pacific journal of management research and innovation
16
(
2020
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10012241114
Saved in:
4
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
5
Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? : exploring consumers' forgiveness of celebrities' transgressions
Finsterwalder, Jörg
;
Yee, Thomas
;
Tombs, Alastair
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1204-1229
Persistent link: https://www.econbiz.de/10011850331
Saved in:
6
The "whys" and "hows" of ethical investment : understanding an early-stage market through an explorative approach
Hofmann, Eva
;
Penz, Elfriede
;
Kirchler, Erich
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
2
,
pp. 102-117
Persistent link: https://www.econbiz.de/10003898934
Saved in:
7
Management learning exercise and trainer's note building grounded theory in tourism behavior
Martin, Drew
- In:
Journal of business research : JBR
60
(
2007
)
7
,
pp. 742-748
Persistent link: https://www.econbiz.de/10003484227
Saved in:
8
Breaking new ground: developing grounded theories in marketing and consumer behavior
Fischer, Eileen
;
Otnes, Cele
- In:
Handbook of qualitative research methods in marketing
,
(pp. 19-30)
.
2006
Persistent link: https://www.econbiz.de/10003445781
Saved in:
9
Understanding unethical retail disposition practice and restraint from the consumer perspective
Rosenbaum, Mark S.
;
Kuntze, Ronald
;
Wooldridge, Barbara Ross
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 29-52
Persistent link: https://www.econbiz.de/10008856897
Saved in:
10
The influence of information about labour abuses on consumer choice of clothes: a grounded theory approach
Valor, Carmen
- In:
Journal of marketing management : MM
23
(
2007
)
7/8
,
pp. 675-695
Persistent link: https://www.econbiz.de/10003558859
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