//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Choice set heterogeneity and t...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
81,441
Theorie
13,633
Theory
13,333
Brand management
9,864
Markenführung
9,821
Relationship marketing
9,350
Markenartikel
9,324
Beziehungsmarketing
9,321
Brand
8,285
Werbewirkung
8,045
Advertising effects
7,818
Brand image
7,667
Markenimage
7,662
USA
6,341
United States
6,013
Customer satisfaction
5,766
Online-Handel
5,742
Online retailing
5,731
Online-Marketing
5,670
Internet marketing
5,647
Kundenzufriedenheit
5,608
Deutschland
5,335
Konsumtheorie
5,298
Social Web
5,235
Social web
5,232
Consumption theory
5,123
Werbung
4,995
Advertising
4,951
Germany
4,689
Ökonometrisches Modell
4,546
Service quality
4,451
Dienstleistungsqualität
4,404
Einzelhandel
4,375
Retail trade
4,320
Electronic Commerce
3,743
Experiment
3,729
E-commerce
3,628
Verbraucherverhalten
3,600
Privater Konsum
3,448
more ...
less ...
Online availability
All
Undetermined
32,496
Free
18,517
Type of publication
All
Article
59,291
Book / Working Paper
24,469
Journal
125
Other
5
Type of publication (narrower categories)
All
Article in journal
51,003
Aufsatz in Zeitschrift
51,003
Graue Literatur
7,451
Non-commercial literature
7,451
Working Paper
5,991
Arbeitspapier
5,985
Aufsatz im Buch
4,974
Book section
4,974
research-article
2,380
Hochschulschrift
2,363
Thesis
1,720
Collection of articles of several authors
1,047
Sammelwerk
1,047
Aufsatzsammlung
642
Conference paper
550
Konferenzbeitrag
550
Bibliografie enthalten
337
Bibliography included
337
Collection of articles written by one author
296
Sammlung
296
Konferenzschrift
294
Case study
245
Fallstudie
245
Lehrbuch
227
Textbook
194
Reprint
182
Amtsdruckschrift
158
Government document
158
Conference proceedings
153
conceptual-paper
151
review-article
123
review
112
Statistik
71
Systematic review
69
Übersichtsarbeit
69
case-report
68
Statistics
62
Ratgeber
52
Handbook
51
Handbuch
51
more ...
less ...
Language
All
English
78,326
German
4,688
French
326
Undetermined
157
Polish
114
Spanish
80
Italian
73
Russian
32
Swedish
32
Danish
28
Norwegian
22
Dutch
21
Portuguese
19
Finnish
14
Hungarian
14
Slovak
10
Czech
6
Croatian
5
Lithuanian
4
Romanian
4
Bulgarian
3
Slovenian
3
Arabic
2
Multiple languages
2
Serbian
2
Chinese
2
Bosnian
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Han, Heesup
123
Belk, Russell W.
113
Mattila, Anna S.
108
Phau, Ian
100
Grunert, Klaus G.
96
Lusk, Jayson L.
83
Huber, Frank
81
Gierl, Heribert
80
Herrmann, Andreas
80
Bauer, Hans H.
78
Khare, Arpita
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
72
Nayga, Rodolfo M.
71
Dwivedi, Yogesh Kumar
69
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Laroche, Michel
64
Stavins, Joanna
63
Wansink, Brian
63
Bruwer, Johan
61
Paul, Justin
61
Jang, Soocheong
58
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Kim, Jungkeun
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rajagopal
51
more ...
less ...
Institution
All
National Bureau of Economic Research
522
Springer Fachmedien Wiesbaden
87
OECD
52
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Edward Elgar Publishing
21
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Universität Mannheim
12
Nomos Verlagsgesellschaft
11
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
European Association of Agricultural Economists - EAAE
7
Institut for Marketing og Organisation, Aarhus Universitet
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
more ...
less ...
Published in...
All
Journal of retailing and consumer services
1,992
Journal of business research : JBR
1,980
International journal of hospitality management
787
International journal of consumer studies
761
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
521
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
381
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Tourism management : research, policies, practice
318
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
302
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
263
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
more ...
less ...
Source
All
ECONIS (ZBW)
80,767
Other ZBW resources
2,912
RePEc
150
BASE
38
EconStor
23
Showing
1
-
10
of
83,890
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Choice set heterogeneity and the role of advertising : an analysis with micro and macro data
Draganska, Michaela
;
Klapper, Daniel
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 653-669
Persistent link: https://www.econbiz.de/10009272402
Saved in:
2
Revealed preference theory
Chambers, Christopher P.
;
Echenique, Federico
-
2016
Persistent link: https://www.econbiz.de/10011386707
Saved in:
3
Good guy vs. bad guy : the influence of parasocial interactions with media characters on
brand
placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
4
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
5
Brand
naming : sound symbolism,
brand
preference and
brand
performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
6
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell
Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
7
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
8
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
9
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
10
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->