//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Impact of Network Size and...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Deutschland
32
Germany
29
Konsumentenverhalten
15
Musikwirtschaft
14
Marketingmanagement
13
Music industry
13
Book
12
Buch
12
Erfolgsfaktor
12
Success factor
12
Marketing management
11
Advertising effects
10
E-commerce
10
Electronic Commerce
10
Werbewirkung
10
Internet marketing
9
Management
9
Online-Marketing
9
Theorie
9
Theory
9
Advertising
8
Film industry
8
Filmwirtschaft
8
Marketing
8
Werbung
8
Buchhandel
7
Welt
7
World
7
Digital broadcast
6
Digitaler Rundfunk
6
Innovation
6
Interactive media
6
Interaktive Medien
6
Market
6
Markt
6
Beziehungsmarketing
5
Digital goods
5
Digitale Güter
5
Fundraising
5
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
14
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
2
Book section
2
Language
All
English
9
German
6
Author
All
Clement, Michel
14
Shehu, Edlira
4
Papies, Dominik
3
Abou Nabout, Nadia
2
Blömeke, Eva
2
Schusser, Oliver W.
2
Becker, Jan U.
1
Bijmolt, Tammo H. A.
1
Braun, Alexander
1
Burmester, Alexa B.
1
Calder, Bobby J.
1
Grabenströer, Nadja Sophia
1
Heitmann, Mark
1
Lepthien, Anke
1
Maecker, Olaf
1
Malthouse, Edward C.
1
Mathys, Juliane
1
Melnyk, Valentyna
1
Prostka, Tim
1
Sambeth, Frank
1
Schaedel, Ute
1
Schollmeyer, Thomas
1
Schulz, Petra
1
Wu, Steven
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Journal für Betriebswirtschaft : management review quarterly
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
The journal of media economics
1
Web 2.0 : neue Perspektiven für Marketing und Medien
1
Ökonomie der Musikindustrie
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An experimental study of the relationship between online engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
;
Schaedel, Ute
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 321-331
Persistent link: https://www.econbiz.de/10003893295
Saved in:
2
Piraterie in Peer-to-Peer-Netzwerken
Becker, Jan U.
;
Clement, Michel
;
Schusser, Oliver W.
- In:
Ökonomie der Musikindustrie
,
(pp. 211-224)
.
2008
Persistent link: https://www.econbiz.de/10003777272
Saved in:
3
Adoption of new movie distribution services on the internet
Papies, Dominik
;
Clement, Michel
- In:
The journal of media economics
21
(
2008
)
3
,
pp. 131-157
Persistent link: https://www.econbiz.de/10003807381
Saved in:
4
Einfluss neuer Technologien auf Angebot und Nachfrage im belletristischen Buchmarkt
Prostka, Tim
;
Clement, Michel
;
Blömeke, Eva
;
Sambeth, Frank
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
63
(
2011
)
7
,
pp. 714-744
Persistent link: https://www.econbiz.de/10009373385
Saved in:
5
Charts and demand : empirical generalizations on social influence
Maecker, Olaf
;
Grabenströer, Nadja Sophia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 429-431
Persistent link: https://www.econbiz.de/10010223367
Saved in:
6
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
7
Effects of likeability dynamics on consumers' intention to share online video advertisements
Shehu, Edlira
;
Bijmolt, Tammo H. A.
;
Clement, Michel
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 27-43
Persistent link: https://www.econbiz.de/10011537934
Saved in:
8
Medienprodukte : Adoption versus Akzeptanz
Wu, Steven
;
Papies, Dominik
;
Clement, Michel
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
5
(
2008
)
2
,
pp. 6-16
Persistent link: https://www.econbiz.de/10003722579
Saved in:
9
Messung und Wirkung von Netzeffekten in der ökonomischen Forschung
Clement, Michel
;
Schollmeyer, Thomas
- In:
Journal für Betriebswirtschaft : management review …
58
(
2008/09
)
4
,
pp. 173-207
Persistent link: https://www.econbiz.de/10003817373
Saved in:
10
Marketing-Strategien für die Musikindustrie im Zeitalter der Digitalisierung
Clement, Michel
;
Schusser, Oliver W.
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
58
(
2006
)
8
,
pp. 1081-1104
Persistent link: https://www.econbiz.de/10003397175
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->