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Social-relational capabilities : strategic transformation of brand resources to increase brand equity
Mathur, Manisha - In: The international review of retail, distribution and … 34 (2024) 1, pp. 73-103
Persistent link: https://www.econbiz.de/10014558993
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The significance of reputation and brand in creating trust between an online vendor and its customers
Einwiller, Sabine - In: Trust in the network economy, (pp. 113-127). 2003
Persistent link: https://www.econbiz.de/10002150630
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Customer engagement and hotel booking intention : the mediating and moderating roles of customer-perceived value and brand reputation
Touni, Reham; Kim, Woo Gon; Kavitha Haldorai; Rady, Ahmed - In: International journal of hospitality management 104 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013255940
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University reputation, brand attachment and brand personality as antecedents of student loyalty : a study in higher education context
Kaushal, Vikrant; Ali, Nurmahmud - In: Corporate reputation review : an international journal 23 (2020) 4, pp. 254-266
Persistent link: https://www.econbiz.de/10012404595
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon; Shamim, Amjad; Park, Jungkun - In: International journal of hospitality management 92 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
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Real-time brand reputation tracking using social media
Rust, Roland T.; Rand, William; Huang, Ming-Hui; … - In: Journal of marketing 85 (2021) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
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Building brand resonance : optimizing symbolic brand reputation and customers' emotional value
Saputra, Murry Harmawan; Ardyan, Elia; Tanesia, Cindy Yoel - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 2, pp. 170-191
perceptions of brands, such as brand love, brand attitude, emotional customer value, and symbolic brand reputation. Design … customer value, and symbolic brand reputation in increasing the success of building brand resonance, so that the company is … increasing the symbolic brand reputation and customers’ emotional value, increasing the positive attitude of customers towards …
Persistent link: https://www.econbiz.de/10012886891
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The indirect impact of sports team reputation on the relationship between CEO's image and spectator loyalty in the professional Thai football league
Suchao-in, Kanoknan; Trongjitpituk, Thee - In: International journal of management practice : IJMP 17 (2024) 1, pp. 51-66
Strategic brand management in sports marketing has tended to focus on the impact of team brand association on spectator … little research has been done on the direct and indirect impact of CEO's image and sports team reputation on spectator … loyalty. This study aims to investigate the role of sports team reputation in increasing the effect of CEO's image on …
Persistent link: https://www.econbiz.de/10015067079
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Investigating the impact of service quality dimensions on reputation and brand trust
Esmaeilpour, Majid; Sayadi, Amrollah; Mirzaei, Mahnaz - In: International journal of business and economic sciences … 10 (2017) 3, pp. 7-17
Purpose: The objective of this study was to investigate the impact of service quality dimensions on brand reputation … on brand trust and brand reputation. Research limitations/implications: – The population of the research was limited to … impact of service quality dimensions and the level of impact of each dimension on brand reputation and trust, in order to …
Persistent link: https://www.econbiz.de/10011823495