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particularly in India. This paper will be a contribution to the existing area of knowledge and will focus on discovering the role … which marketing can play in promoting sustainability among consumers in India. The factors which are responsible for …
Persistent link: https://www.econbiz.de/10012116476
With growing number of organizations offering wide range of choices across the industry made today's market more competitive than ever before. Fueled with LPG (Liberalization, Privatization and Globalization), the entry of multinationals encouraged the domestic organizations to move from...
Persistent link: https://www.econbiz.de/10014349683
India has over 180 million Muslim population which makes it an ideal marketplace for halal products. However, not much … research has been done to understand the opportunities and challenges pertaining to Halal business in India. The purpose of …
Persistent link: https://www.econbiz.de/10012893343
The Internet is growing at a rate of almost 50-100% per year in India. From being a medium for exchange of information … effort is made to access the potential of Internet Marketing in India in consonance with the various environmental factors … structure, their infrastructure etc. The study also includes the growth of Internet in India, the features attracting most of …
Persistent link: https://www.econbiz.de/10012958218
in India provides an emerging prospect for online retailers. If online retailers know the factors affecting women … ones.In the present work an effort is made to study the potential of Internet Marketing in India. In this study various … dimensions of online shopping as perceived by women consumers in India are identified and the different demographic factors are …
Persistent link: https://www.econbiz.de/10012958257
Purpose: The purpose of this paper is to examine the dimensions of perceived risk, which influence consumers' purchase intention toward the retailers' private labels. Based upon the previous literature, majorly four dimensions of the perceived risk have been considered for the study. These...
Persistent link: https://www.econbiz.de/10012986952
was used to collect data from different states of India.Methodology: The descriptive study was conducted by interviewing … 313 respondents from India, mainly from cities like - Pune, Mumbai, Dhule, Delhi, Surat, Nashik, Jaipur, and Indore. The …
Persistent link: https://www.econbiz.de/10014344673
The growing use of social media is changing the consumer buying behavior across countries and regions. However, consumers in a developing region like Rajasthan are generally described as risk reluctant and hence the impact of social media on consumer online buying behavior is a pertinent topic...
Persistent link: https://www.econbiz.de/10014112976
Internet usage is rapidly growing in areas like cosmopolitan cities, semi-urban cities in India. I-enabled services …. Interestingly, reforms in telecom sector are taking place at a rapid pace in India. Many private players started internet services …
Persistent link: https://www.econbiz.de/10014188906
Apparel industry in India is booming and there is fierce competition among various players in apparel segment in terms …
Persistent link: https://www.econbiz.de/10014038017