CONSUMER DECISION-MAKING STYLES AND YOUNG-ADULT CONSUMERS: AN INDIAN EXPLORATION
Year of publication: |
2010
|
---|---|
Authors: | MISHRA, Anubhav Anand |
Published in: |
Management and Marketing Journal. - Facultatea de Economie şi Administrarea Afacerilor, ISSN 1841-2416. - Vol. VIII.2010, 2, p. 229-246
|
Publisher: |
Facultatea de Economie şi Administrarea Afacerilor |
Subject: | Consumer decision-making | Consumer Style Inventory (CSI) | Young-adult consumers | Factor analysis | India |
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