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~subject:"Consumer behaviour"
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The impact of brand personalit...
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Consumer behaviour
Konsumentenverhalten
35
Brand management
26
Markenführung
25
Brand image
24
Markenimage
22
Luxury goods
19
Luxusgüter
18
Brand
14
Markenartikel
14
Beziehungsmarketing
6
Luxury
6
Relationship marketing
6
Comparison
5
Designation of origin
5
Emotion
5
France
5
Frankreich
5
Herkunftsbezeichnung
5
Marketing
5
Rarity
5
Vergleich
5
Brand attitude
4
Brand loyalty
4
Commitment
4
Corporate social responsibility
4
Perception
4
Advertising effects
3
Brand love
3
Cognition
3
Confidence
3
Corporate Social Responsibility
3
Desirability
3
Emerging markets
3
Großbritannien
3
Kognition
3
Lebensstil
3
Lifestyle
3
Markentreue
3
Social Web
3
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Online availability
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Undetermined
25
Free
1
Type of publication
All
Article
37
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
33
Aufsatz in Zeitschrift
33
research-article
3
Aufsatz im Buch
1
Book section
1
Conference paper
1
Konferenzbeitrag
1
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Language
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English
37
French
1
Author
All
Valette-Florence, Pierre
25
Merunka, Dwight
14
Kapferer, Jean-Noël
6
Barnier, Virginie de
4
Albert, Noel
3
Akram, Aneela
2
Albert, Noël
2
Ambroise, Laure
2
Kessous, Aurélie
2
Mazodier, Marc
2
Pecot, Fabien
2
Akram, Muhammad Shakaib
1
Ashraf, Rohail
1
Basso, Frédéric
1
Bouzdine-Chameeva, Tatiana
1
Chanavat, Nicolas
1
Chandon, Jean-Louis
1
Cheok, Adrian David
1
Coderre, François
1
Couder, Julien
1
Cova, Véronique
1
D'Antone, Simona
1
Delécolle, Thierry
1
Didi Alaoui, Mohamed
1
Ferrand, Alain
1
Guizani, Haythem
1
Hamzaoui, Leila
1
Hemonnet-Goujot, Aurélie
1
Kapferer, Jean-Noël M.
1
Laurent, Gilles
1
Mathews-Lefebvre, Mathews
1
Merchant, Altaf
1
Mourad, Siham
1
Oullier, Olivier
1
Pantin-Sohier, Gaëlle
1
Parguel, Béatrice
1
Petit, Olivia
1
Pham, Mélanie
1
Shakaib Akram, Muhammad
1
Shrum, L. J.
1
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Published in...
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Journal of business research : JBR
16
The journal of brand management : an international journal
3
International marketing review
2
Journal of Consumer Marketing
2
Psychology & marketing
2
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
1
Consumer brand relationships : meaning, measuring, managing
1
Economies et sociétés : cahiers de l'ISMEA
1
International Journal of Emerging Markets
1
International journal of emerging markets
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Sport management review
1
The journal of consumer marketing
1
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ECONIS (ZBW)
35
Other ZBW resources
3
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1
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
Saved in:
2
Valeurs et marketing : origine historique, spécificités et champs d'application
Valette-Florence, Pierre
-
1989
Persistent link: https://www.econbiz.de/10001090043
Saved in:
3
Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism
Akram, Aneela
;
Merunka, Dwight
;
Akram, Muhammad Shakaib
- In:
International journal of emerging markets
6
(
2011
)
4
,
pp. 291-303
Persistent link: https://www.econbiz.de/10009424973
Saved in:
4
Role of brand love in consumer brand relationships
Albert, Noël
;
Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
Saved in:
5
The impact of territory of origin on product authenticity perceptions : an empirical analysis in China
Zhang, Mohua
;
Merunka, Dwight
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 385-405
Persistent link: https://www.econbiz.de/10011381384
Saved in:
6
The role of brand love in consumer-brand relationships
Albert, Noel
;
Merunka, Dwight
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 258-266
Persistent link: https://www.econbiz.de/10009765037
Saved in:
7
Beyond brand attitude : individual drivers of purchase for symbolic cobranded products
Mazodier, Marc
;
Merunka, Dwight
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1552-1558
Persistent link: https://www.econbiz.de/10010379271
Saved in:
8
Utterly fresh perspectives on consumer research and advertising : introducing the special issue from the 2013 La Londe conference
Warlop, Luk
;
Shrum, L. J.
;
Merunka, Dwight
;
Barnier, …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
Saved in:
9
Pleasure and the control of food intake : an embodied cognition approach to consumer self-regulation
Petit, Olivia
;
Basso, Frédéric
;
Merunka, Dwight
; …
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 608-619
Persistent link: https://www.econbiz.de/10011534718
Saved in:
10
The brand origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International marketing review
32
(
2015
)
6
,
pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
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