The role of brand love in consumer-brand relationships
Noel Albert; Dwight Merunka
| Year of publication: |
2013
|
|---|---|
| Authors: | Albert, Noel ; Merunka, Dwight |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 3, p. 258-266
|
| Subject: | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Emotion | Markenimage | Brand image | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009765037