The objective of this paper is to define the conceptual domain of the brand charisma construct and identify its foundational dimensions. All luxury brands have image, symbolism and prestige to some degree, but those with charisma build on these to generate extraordinary levels of buyer...

Luxury consumption has been shown to convey prestige, signal wealth, boost self-esteem, and express self-concept and identity. Previous research has focused mainly on Western societies and in some cases, on gender differences. However, the relationship between gender and drivers of luxury...

Purpose – Organizations continually seek new ways to achieve competitive advantage and word of mouth (WOM) represents such an opportunity because it has a powerful influence on consumers' attitudes and behaviors. However, prior research offers little insight into what WOM really means. The...

Purpose – Word of mouth (WOM) is becoming increasingly recognized as an important form of promotion, particularly within professional services environments, where credence qualities play a critical role in consumers' choices. The present paper seeks to explore the factors that are likely to...

Purpose – The purpose of this paper is to explore the importance of functional, hedonistic and ethical attributes of denim jeans attributes and the trade‐offs young adult Australian consumers made within these attributes when making a purchase decision. Design/methodology/approach – A...