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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
35
Internet marketing
18
Online-Marketing
18
Data protection
17
Datenschutz
17
Social Web
15
Social web
15
Brand management
11
Markenführung
11
Beziehungsmarketing
10
Relationship marketing
10
USA
9
United States
9
Social media
8
Brand
6
Markenartikel
6
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6
Marketingmanagement
6
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5
Data security
5
Datensicherheit
5
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5
Online retailing
5
Online-Handel
5
E-commerce
4
Electronic Commerce
4
Facebook
4
Personality psychology
4
Persönlichkeitspsychologie
4
Viral marketing
4
Virales Marketing
4
Werbung
4
Advertising effects
3
B-to-B-Marketing
3
Brand image
3
Brand loyalty
3
Business-to-business marketing
3
Consumer protection
3
Decision
3
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32
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31
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1
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English
35
Author
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Milne, George R.
21
Labrecque, Lauren I.
13
Markos, Ereni
9
Swani, Kunal
5
Bahl, Shalini
4
Yuksel, Mujde
4
Miller, Elizabeth G.
3
Biswas, Dipayan
2
Boza, María-Eugenia
2
Brown, Brian P.
2
Darmody, Aron
2
Lehmann, Donald R.
2
Peltier, James
2
Ross, Spencer M.
2
Andonova, Yana G.
1
Andrzejewski, Susan A.
1
Asare, Anthony K.
1
Assaf, A. Georges
1
Boesen-Mariani, Sabine
1
Chan, Steven S.
1
Cho, Yoon-Na
1
Chugani, Sunaina K.
1
Donthu, Naveen
1
Endres, Michael
1
Esche, Jonas vor dem
1
Eugene Cheng-xi Aw
1
Gabisch, Jason Aaron
1
Gould, Stephen J.
1
Grier, Sonya A.
1
Grzeskowiak, Stephan
1
Hajjat, Fatima M.
1
Hofacker, Charles F.
1
Kaplan, Begum
1
Khan, Tracy A.
1
Khare, Adwait
1
Krishen, Anjala S.
1
Labrecque, Lauren
1
Mathwick, Charla
1
McDonald, Mark A.
1
Mick, David Glen
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of business research : JBR
3
The journal of consumer marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Australasian marketing journal
1
Business horizons
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of financial services marketing : JFSM
1
Journal of marketing
1
Journal of marketing education : JME
1
Journal of marketing management : MM
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Sport management review
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
35
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1
A new information lens : the self-concept and exchange context as a means to understand information sensitivity of anonymous and personal identifying information
Markos, Ereni
;
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 46-62
Persistent link: https://www.econbiz.de/10011873135
Saved in:
2
Web 2.0 and consumers' digital footprint : managing privacy and disclosure choices in social media
Markos, Ereni
;
Labrecque, Lauren I.
;
Milne, George R.
- In:
Online consumer behavior : theory and research in …
,
(pp. 157-182)
.
2012
Persistent link: https://www.econbiz.de/10009567795
Saved in:
3
Making choices while smelling, tasting, and listening : the role of sensory (dis)similarity when sequentially sampling products
Biswas, Dipayan
;
Labrecque, Lauren I.
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 112-126
Persistent link: https://www.econbiz.de/10010250059
Saved in:
4
Addressing online behavioral advertising and privacy implications : a comparison of passive versus active learning approaches
Labrecque, Lauren I.
;
Markos, Ereni
;
Darmody, Aron
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012485742
Saved in:
5
When data security goes wrong : examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach
Labrecque, Lauren I.
;
Markos, Ereni
;
Swani, Kunal
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 559-571
Persistent link: https://www.econbiz.de/10012647949
Saved in:
6
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
7
A business perspective on database marketing and consumer privacy practices
Milne, George R.
;
Boza, María-Eugenia
-
1998
Persistent link: https://www.econbiz.de/10000994121
Saved in:
8
Trust and concern in consumers' perceptions of marketing information management practices
Milne, George R.
;
Boza, María-Eugenia
-
1998
Persistent link: https://www.econbiz.de/10000997393
Saved in:
9
Social media as complementary consumption : the relationship between consumer empowerment and social interactions in experiential and informative contexts
Yuksel, Mujde
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011524147
Saved in:
10
Internet of Things : convenience vs. privacy and secrecy
Weinberg, Bruce D.
;
Milne, George R.
;
Andonova, Yana G.
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 615-624
Persistent link: https://www.econbiz.de/10011392834
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