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Monitoring Consumption Switzerland is a public-private partnership between the University of St. Gallen and the payment …
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The purpose of this study is to examine how the changing Nigerian marketing environment affects consumer behavior with emphasis on the role of government and the criticisms that follow. A total of 323 questionnaires were distributed to the respondents cutting across consumers of various...
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Snyder’s revised self‐monitoring scale, which discriminates between people who are highly motivated to respond to social cues … the same time they completed Snyder’s scale. It was found that self‐monitoring is a significant mediator of meaning with … regard to unbranded, but not branded, jeans. A model of choice by elimination of the unacceptable is suggested by high self‐monitoring …
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scepticism. All firms, even those not handling GMO products, will be affected because costly new monitoring procedures will be … required. These additional monitoring costs suggest that competitive advantage is likely to be conferred on those supply chains …
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