Auty, Susan; Elliott, Richard - In: Journal of Product & Brand Management 7 (1998) 2, pp. 109-123
Snyder’s revised self‐monitoring scale, which discriminates between people who are highly motivated to respond to social cues … the same time they completed Snyder’s scale. It was found that self‐monitoring is a significant mediator of meaning with … regard to unbranded, but not branded, jeans. A model of choice by elimination of the unacceptable is suggested by high self‐monitoring …