The changing Nigerian marketing environment : an assessment of consumer behavior, government role and criticisms
Year of publication: |
2021
|
---|---|
Authors: | Ayuba, Bello |
Published in: |
Journal of business and economic analysis : (JBEA). - Singapore : World Scientific Publishing Co Pte Ltd, ISSN 2618-0324, ZDB-ID 3129506-X. - Vol. 4.2021, 2, p. 131-155
|
Subject: | Changing environment | consumer behavior | consumer satisfaction | monitoring | evaluation | Konsumentenverhalten | Consumer behaviour | Nigeria | Kundenzufriedenheit | Customer satisfaction |
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