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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
25
Soziales Netzwerk
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Theory
21
New product development
17
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social contagion
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Iyengar, Radha
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Iyengar, Raghuram
8
Gupta, Sunil
3
Jedidi, Kamel
3
Valente, Thomas W.
3
Berger, Jonah
2
Essegaier, Skander
2
Gopalakrishnan, Arun
2
Han, Sangman
2
Hu, Yansong
2
Meyer, Robert J.
2
Park, Young-Hoon
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Yu, Qi
2
Aral, Sinan
1
Berger, Jonah A.
1
Chen, Yupeng
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Choi, Jeonghye
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Danaher, Peter
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Danaher, Peter J.
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Eliashberg, Jehoshua
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Working papers / Wharton School, University of Pennsylvania / Marketing
4
Handbook of pricing research in marketing
1
Harvard Business School Marketing Unit Working Paper
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research
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Journal of marketing research : JMR
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The connected customer : the changing nature of consumer and business markets
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The network challenge : strategy, profit, and risk in an interlinked world
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ECONIS (ZBW)
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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2
Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
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3
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
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4
Tricked by truncation : spurious duration dependence and social contagion in Hazard models
Van Den Bulte, Christophe
;
Iyengar, Radha
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 233-248
Persistent link: https://www.econbiz.de/10009006850
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5
Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2011
Persistent link: https://www.econbiz.de/10009356151
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6
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
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7
Nonlinear pricing
Iyengar, Radha
;
Gupta, Sunil
- In:
Handbook of pricing research in marketing
,
(pp. 355-383)
.
2009
Persistent link: https://www.econbiz.de/10003819745
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8
A decision analysis framework for analyzing demand for sport events
Iyengar, Radha
;
Eliashberg, Jehoshua
-
2011
Persistent link: https://www.econbiz.de/10009504187
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9
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
-
2012
Persistent link: https://www.econbiz.de/10009505617
Saved in:
10
Consumer dynamic usage allocation and learning under multipart tariffs
Gopalakrishnan, Arun
;
Iyengar, Radha
;
Meyer, Robert J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 116-133
Persistent link: https://www.econbiz.de/10010497614
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