The intensive development of global markets correlated with the modern consumer’s demands led to a new complex approach concerning the food sector and its’ main determinants. Old market theories that describe the food market mechanisms as a simple three point process: “to produce – to...

The differentiation of products and services parallel with the globalization, motivated researchers to commit resources within supply chains more effectively. Competitive nature of the markets requires innovativeness with swift actions to supply mass customized demand. The total cost in the...

From the keyword search "sale" in Google Trends, this research aims to re-examine the association between Google Trends keyword search and related topics in order to develop a marketing strategy towards sale performance and household consumption. The study analysed sales performance and...

Are consumers accepting AI-based products? What are the socio-demographics influencing the adoption of these products? This study tests the potential users' social-demographic characteristics that influence the relationship between innovation and AI-based products. The latter are robots (e.g....

Diffusion of Internet usage and proliferation of electronic commerce activities have forced many service companies to implement the online extensions and provide all or some services via high quality web sites. Therefore, determining the quality dimensions of their web sites and understanding...