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Satisfaction, image, and loyalty can be enhanced with congruent olfactory treatments : the acid test of optician franchise stores in shopping centres and on the high street
Beerli, Asunción; Diaz-Meneses, Gonzalo; … - In: Journal of strategic marketing 29 (2021) 3, pp. 264-280
Persistent link: https://www.econbiz.de/10012515824
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Complementary services at hotels in accordance with their pricing strategy and the price sensitivity of tourists
Beerli-Palacio, Asunción; Martín-Santana, Josefa D.; … - In: International journal of hospitality management 87 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012241730
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Managing point of purchase advertising : effectiveness in terms of recall and recognition
Reinares-Lara, Pedro; Martín-Santana, Josefa D. - In: Journal of retailing and consumer services 49 (2019), pp. 289-296
Persistent link: https://www.econbiz.de/10012025980