Satisfaction, image, and loyalty can be enhanced with congruent olfactory treatments : the acid test of optician franchise stores in shopping centres and on the high street
Year of publication: |
2021
|
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Authors: | Beerli, Asunción ; Diaz-Meneses, Gonzalo ; Martín-Santana, Josefa D. |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 29.2021, 3, p. 264-280
|
Subject: | congruency | image | loyalty | Olfactory marketing | satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Einkaufszentrum | Shopping center |
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