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Implicit methods used in consumer behaviour studies' : do they really measure what they intend to measure?
Nordvall, Anna-Carin - In: Journal of customer behaviour 18 (2019) 2, pp. 151-160
Persistent link: https://www.econbiz.de/10012257465
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More bodily motor action, less visual attention : how supermarket stimuli and consumer-related factors influence gaze behavior
Ladeira, Wagner Junior; Dalmoro, Marlon; Santini, … - In: Journal of retailing and consumer services 59 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10012434272
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How consumers resolve conflict over branded products : evidence from mouse cursor trajectories
Fisher, Geoffrey; Woolley, Kaitlin - In: Journal of marketing research 61 (2024) 1, pp. 165-184
Persistent link: https://www.econbiz.de/10014584181
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The effects of content ephemerality on information processing
Barnea, Uri; Meyer, Robert J.; Nave, Gideon - In: Journal of marketing research 60 (2023) 4, pp. 750-766
Persistent link: https://www.econbiz.de/10014322194