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While there have been numerous studies of on-line shopping behaviour, the impact of internet adoption upon island communities remains largely unexplored. This is despite the identified difficulties that are encountered when attempting to access goods and services in these peripheral economies....
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Research into store image, market positioning and store choice has mainly been carried out in supermarkets or department stores and only a limited amount in speciality retailing. This study uses conjoint analysis to examine the way consumers choose where to purchase menswear fashion clothing,...
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