Customer decision making in fashion retailing: a segmentation analysis
Year of publication: |
1998
|
---|---|
Authors: | Birtwistle, Grete ; Clarke, Ian ; Freathy, Paul |
Published in: |
International Journal of Retail & Distribution Management. - MCB UP Ltd, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 26.1998, 4, p. 147-154
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Fashion | Location | Market segmentation | Retailing | Stores |
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