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A contextual study of the exercise of personal agency by mobile phone use

D'Souza, Darryl; Kumar, Vikas; Judge, Miriam; O'Regan, … - In: Strategic change : SC ; briefings in entrepreneurial finance 21 (2012) 5/6, pp. 285-298

Persistent link: https://www.econbiz.de/10009625552

Adoption of mobile banking by microentrepreneurs at the bottom of the pyramid

Ruano-Arcos, Leidi; Rodríguez-Orejuela, Augusto; … - In: Cuadernos de administración : quarterly publication of … 36 (2020) 67, pp. 79-92

Persistent link: https://www.econbiz.de/10012613274

Consuming for an imagined future : middle-class consumer lifestyle and exploratory experiences in the transition to adulthood

Weinberger, Michelle F.; Zavisca, Jane R.; Silva, … - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 332-360

Persistent link: https://www.econbiz.de/10011738965

Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market

Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 295-314

Persistent link: https://www.econbiz.de/10003838534

Always-on mobile phone behaviour impulsive and postmodern consumers

Altintas, M. Hakan; Gursakal, Necmi; Kaufmann, Hans Rüdiger - In: International journal of technology marketing : IJTMkt 5 (2010) 4, pp. 328-344

Persistent link: https://www.econbiz.de/10009154585

Lifestyle segmentation : mobile phone purchase vis-à-vis consumption decision

Nugraha, Albert Kriestian Novi Adhi; Silintowe, Yunita … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 14-25

Prior studies intensively rely on lifestyle segmentation to investigate the patterns of purchase and consumption … decisions. However, the literature does not specifically relate lifestyle profiles with the types of consumer decisions (i … associated with lifestyle segments, while consumption decisions differ among the segments. Meanwhile, lifestyle is more likely …

Persistent link: https://www.econbiz.de/10012938788