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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
3
Advertising effects
2
Advertising planning
2
Allocation
2
Allokation
2
Betriebliche Budgetierung
2
Corporate budgeting
2
Cosmetics industry
2
Deutschland
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Estimation theory
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Germany
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Internet marketing
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Kosmetikindustrie
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LambertW
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Market research
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Marketing
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Marktforschung
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Mobile communications
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Mobilkommunikation
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Online-Marketing
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Regional cluster
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Regionales Cluster
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Schätztheorie
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Theorie
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Theory
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Werbeplanung
2
Werbewirkung
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discrete choice models
2
equilibrium prices
2
logit models
2
optimal control
2
Advertising
1
Apps
1
Bayes-Statistik
1
Bayesian estimation
1
Bayesian inference
1
Blood service
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Blutspendedienst
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Brand management
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Aravindakshan, Ashwin
3
Naik, Prasad A.
2
Unnava, Vasu
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Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
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Operations research
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ECONIS (ZBW)
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How does awareness evolve when advertising stops? : the role of memory
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 315-326
Persistent link: https://www.econbiz.de/10009305516
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2
Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
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3
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
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