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~subject:"Consumer behaviour"
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Consumer behaviour
Brand management
17,280
Markenführung
17,263
Unternehmenskultur
16,823
Corporate culture
15,788
Ireland
11,772
Irland
11,152
Konsumentenverhalten
7,768
Markenimage
7,169
Brand image
7,092
Brand
5,253
Markenartikel
5,215
Deutschland
3,187
Germany
3,033
Relationship marketing
2,811
Beziehungsmarketing
2,804
Arbeitsplatz
2,612
Theorie
2,488
Theory
2,482
USA
2,258
Workplace
2,208
Organizational change
2,120
United States
2,115
Großbritannien
2,094
United Kingdom
2,014
Organisatorischer Wandel
1,975
Social Web
1,917
Social web
1,916
Control
1,846
Kontrolle
1,677
Online-Marketing
1,643
Internet marketing
1,619
Organizational culture
1,598
Marketingmanagement
1,580
Marketing management
1,558
Innovation
1,517
Führungsstil
1,489
Leadership style
1,480
Persönlichkeitspsychologie
1,348
Corporate social responsibility
1,346
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Article
6,599
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1,190
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1
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Graue Literatur
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129
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102
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24
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research-article
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English
7,494
German
291
French
4
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1
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Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
26
Ko, Eunju
25
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
MacInnis, Deborah J.
17
Dawes, John
16
Gázquez-Abad, Juan Carlos
16
Martínez-López, Francisco J.
16
Ekinci, Yuksel
15
Khan, Imran
15
Kunkel, Thilo
15
Pelsmacker, Patrick de
15
Seo, Yuri
15
Septianto, Felix
15
Valette-Florence, Pierre
15
Dens, Nathalie
14
Fetscherin, Marc
14
Wiedmann, Klaus-Peter
14
Ahn, Jiseon
13
Park, C. Whan
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Bagozzi, Richard P.
12
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
Fournier, Susan
12
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Springer Fachmedien Wiesbaden
8
Information Resources Management Association
6
American Marketing Association
3
National Bureau of Economic Research
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Erasmus Research Institute of Management
1
Eurasia Business and Economics Society / Conference <21., 2017, Rom>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
NetLibrary, Inc
1
OECD
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
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Published in...
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Journal of business research : JBR
423
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
257
Psychology & marketing
92
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
79
Journal of marketing communications
79
International journal of hospitality management
77
Marketing intelligence & planning
70
Journal of strategic marketing
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of advertising : the review of marketing communications
61
Journal of international consumer marketing
61
Journal of promotion management : innovations in planning and applied research
60
International journal of internet marketing and advertising : IJIMA
59
Journal of the Academy of Marketing Science
55
International journal of consumer studies
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Marketing letters : a journal of research in marketing
52
International marketing review
51
Journal of marketing management : MM
50
Journal of marketing
49
Journal of promotion management : JPM
48
The journal of consumer marketing
46
Journal of fashion marketing and management
45
Journal of global marketing
45
SpringerLink / Bücher
45
Cogent business & management
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
37
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Journal of Islamic marketing
35
Journal of international marketing
35
International journal of contemporary hospitality management
34
International journal of retail & distribution management
34
Journal of retailing
33
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ECONIS (ZBW)
7,765
Other ZBW resources
24
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1
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1
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1
The battle for commercial hearts and minds and the internal brand within a charity shop network in
Ireland
O'Callaghan, Edmund
- In:
The international review of retail, distribution and …
29
(
2019
)
5
,
pp. 600-617
Persistent link: https://www.econbiz.de/10012209627
Saved in:
2
Putting brands in their place : how a lack of
control
keeps brands contained
Cutright, Keisha M.
;
Bettman, James R.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10009755694
Saved in:
3
On the case of the missing detail and the twisted truth about hard work
Schreven, Stephanie
- In:
Organization : the critical journal of organization, …
22
(
2015
)
5
,
pp. 702-719
Persistent link: https://www.econbiz.de/10011488180
Saved in:
4
Adding value to insurance products : the AXA Irish experience
Brophy, Richard
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 293-299
Persistent link: https://www.econbiz.de/10009788451
Saved in:
5
The levers of engagement : an exploration of governance in an online brand community
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 240-254
Persistent link: https://www.econbiz.de/10012060065
Saved in:
6
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
7
Incorporating the creative subject :
branding
outside-in through identity incentives
Endrissat, Nada
;
Kärreman, Dan
;
Noppeney, Claus
- In:
Human relations
70
(
2017
)
4
,
pp. 488-515
Persistent link: https://www.econbiz.de/10011650358
Saved in:
8
Women, uniforms and brand identity in Barclays Bank
Barnes, Victoria
;
Newton, Lucy A.
- In:
Business history
64
(
2022
)
4
,
pp. 801-830
Persistent link: https://www.econbiz.de/10013363301
Saved in:
9
The effects of brand equity on millennials' purchase decision for sports nutrition products in
Ireland
Louvet, Denise
- In:
DBS business review : an international academic …
5
(
2023
),
pp. 5-50
Persistent link: https://www.econbiz.de/10014252361
Saved in:
10
Copycat fast casual restaurants : consumer response of Dublin professionals 25-39
Brewer, Audrey
- In:
DBS business review : an international academic …
2
(
2018
),
pp. 113-163
Persistent link: https://www.econbiz.de/10012033592
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